Meet the Team

We believe in the philosophy that one of the major assets of any organisation is its people; in the final analysis an organisation is nothing more than the collective capacity of its people to create value.

Their enthusiasm, energy, skill, knowledge and experience are major contributors to the difference we help our customers make, so meet our team.

Martin Judd
Founder and Managing Partner
Having had a successful international career in selling for many years, Martin decided to exploit this knowledge to help others develop their full selling potential. His specialisation is working with sales management in our larger accounts, focusing on helping improve their revenue production and predictability. When time permits he follows sport especially rugby, enjoys sailing and sports cars.
 
Peter Duff
Managing Partner
In 1996, after 16 years of sales, marketing and management success in the IT industry, Peter founded our company, Selling Sciences in Germany.

Peter has since worked with teams from many companies and cultures including IBM, Lotus Development, SAS and Bull helping them to apply process to selling and improving top line results. Peter is bilingual and has lived in Germany since 1989. He plays trumpet, flute and guitar - but not all at the same time - and encourages his children in their musical aspirations.
 
Chris Owen
Managing Partner
Chris started working in the burgeoning Information Technology industry in 1979. Working for a number of major IT suppliers he has had roles in Development, Professional Services, and Marketing. However, most of his career has been in Sales and Sales Management, where he has always exceeded his numbers. Chris has been helping others to be more effective sellers for many years, and is a senior member of the managing board of Selling Sciences.

In his spare time Chris combines a love of sailing and woodwork by building and maintaining wooden boats.
 
Brian Fletcher
Selling can be tough and Brian started the hard way - selling tea and coffee around Manchester before joining 3M as a salesman. After moving to Seagram Distillers he rapidly moved up the organisation, being a founder member of three start up companies within the group. Capitalising on his experience Brian then started his own company specializing in communication and team building and brought these skills to Selling Sciences where he is responsible for the recruitment, training and management of the coaching team.

When he is not walking his dogs, he enjoys watching rugby, sailing, and has recently rediscovered golf.
 
Mike Duff
Founder and Managing Partner
The other co-founder of the business, Mike entered selling through the back door. When sales people failed to meet the targets for the financial management systems he had developed he was obliged to step in. After 20 years in selling and sales management around the world with a major software company he co-founded the business in 1990 and gets a kick from people saying it changed my life (usually for the better!).

Out of hours he can be found with grease under his fingernails tending to his Jaguar collection.
 
John Corda
American by birth but based In Germany through choice John started his career in IT sales and sales management in 1982. As President of Timbersoft Inc. he successfully implemented the Solution Selling® methodology and since 1998 he has been helping companies around the world to implement selling processes and make a positive difference to the Top Line.
 
John Champion
John spent over 20 years in general, sales and marketing positions in the IT industry before becoming a management consultant in 1999. Much of his career was spent with Xerox Corporation, managing divisions in the UK. It was during this time that he introduced Solution Selling® to the UK sales team and became an advocate of its unique process approach to revenue management.

John holds a Masters Degree in Management Sciences and firmly believes that good management processes deliver top line abundance. John has helped clients including Lotus, SAS, Corel and British Telecom and others bring science to selling. John is one of a few people who admit to being a supporter of Sheffield Wednesday Football Club and to serving as a local district councillor.
 
Paula Payne
With many years experience of selling and sales training behind her, Paula joined the team in 1999. She has focused most of her time coaching sellers in a variety of organizations around the world. She passionately believes that people learn best through doing and sees her role as keeping students out of their panic zone and firmly in their learning zone.

Paula's interests outside the office mainly focus on horses and horse riding although she also enjoys hill walking.
 
Paul Cassidy
Paul started his professional career selling for a major multi-national systems company but, with a Masters degree in Systems Engineering, he was sidetracked into Heath Care. His first published book, on zero-based budgeting, challenged traditional thinking on performance norms.

He developed a skill and passion for teaching as an assistant professor at the faculty of medicine at University of British Columbia and at the Chartered Institute of Marketing in the UK. In recent years he has researched the obstacles to success created by subconscious thought patterns.

Spare time, such as it is, is spent with his teenage children and as a volunteer counsellor.
 
Simon Judd
As one of the younger members of the team and with a Degree in Psychology, Simon brings a fresh insight to helping people improve sales productivity. Before joining us four years ago, he had travelled the world extensively and spent time working in Asia, experience he now uses to help our international clients.

As he has just become a father for the first time his love of football has had to take second place to his new family.
 
Rod McCarron
Telecommunications, software, IT and outsourced services has been a 30 year focus for Rod, working in senior management positions in both operational and selling roles. Whilst with Digital, he furthered his executive education at Harvard, and gained considerable experience in senior line and account management roles at international levels. As Director of Sales and Operations at Call Sciences he applied this experience to grow the European business for this innovative Telecommunications company.

Rod's extensive practical knowledge in selling products and services in a highly competitive market qualifies him to empower individuals and organisations to succeed. When not travelling the globe, he enjoys listening to music and visiting old battlefields.
 
Peter Cole
Peter Cole has worked in the IT industry for the past 30 years. He was with IBM for 25 years in many selling and marketing roles, and more recently as an account executive for a major software supplier. For the past 3 years Peter has been exploiting this experience, coaching and managing Solution Selling® workshops across the world. Peter is another sailing aficionado and has his own boat.
 
Elizabeth Levings
With five years experience as a selling consultant for Solution Selling®, Elizabeth has successfully implemented this selling methodology across the United States and Europe. She has worked with IBM, SAS Institute, and many smaller software companies in the areas of training and customized tool development. With a Masters Degree in Psychology, Elizabeth is capable of blending both selling skills and the people skills often necessary when introducing change into an organization.
 
Lisa Natalizio
Lisa has over 18 years experience helping organizations in the Information Technology, Telecommunications, Consumer Goods, Financial and Health Care industries hire, develop and retain their sales people. As Director of Sales Development in a fortune 500 IT organization, she managed and directed the successful implementation of Solution Selling® and has since applied this experience in helping other organizations customize and implement the process all over the globe.

Lisa loves travelling, but also finds time to indulge her love of Italian cooking.
 
Joyce Conway
Joyce holds a bachelor’s degree in education from the Ohio State University. Completing 7 years teaching experience and 22 years sales experience in medical and high tech areas, she has combined those skills to lead clients from around the world, through the Solution Selling® process. Her participation has contributed to significantly improving sales and forecasting performance for many software companies, including SAS, Data General and Computacenter.
 
Rebecca Allen
After an initiation into the chaotic world of manufacturing and retail sales, three years ago Rebecca took a leap in to coaching Solution Selling®, where again and again she has helped customers see that methodology replaces chaos with order and predictable results.

Rebecca has injected enthusiasm & motivation into the team, and has acquired significant experience from working with companies around the globe. Delegates from many countries including South Africa, USA, Korea and Europe have benefitted from her zesty approach.

While at home Rebecca enjoys taking up the reins and turning her training skills towards horses.
 
Ann S Jones
Business Psychologist
Ann specialises in working with sales teams to maximise their potential at both an organisational and an individual level. Areas of experience include job analysis; competency modelling; design and facilitation of selection and development centres; training and development needs analysis; teambuilding; executive coaching and career counselling; outplacement; organisational culture or stress audits and graduate 'milk rounds'.

Otherwise Ann is kept occupied by her children, particularly her son, an aspiring escapologist and magician. She also enjoys music, theatre and bird watching.
 
Carol Wilson
Office Manager
Carol is the glue that holds the organisation together, from organising workshops, to scheduling Partners, Instructors and Coaches, and keeping everybody in line. She also manages the Open Workshop Programme and our internal databases. Carol is a flying nut, and has taken the controls of a Hawker Hunter jet fighter on a flight to Wales and back.
 
Jane Scott
Secretary
Jane has been with us for several years now and provides first class support behind the scenes. She is the one who makes sure assignments run smoothly by booking the hotels, co-ordinating or preparing supporting material and executing the end of assignment activities. She enjoys holidays abroad, walking her dog, and doing DIY around the house.
 
Denise Allnutt
Financial Controller
Denise keeps the financial aspect of the company humming, making sure financial information is produced on time and everybody gets paid. To do this she has to liaise with customers, suppliers and banks as well as the regulatory authorities. She is keenly involved in amateur dramatics but resists the temptation to take to the stage herself, preferring to contribute behind the scenes.
 

Selling Sciences provides sales training and solution selling throughout the UK and Europe.  Specialising in sales workshops, sales management, selling methodologies and strategic selling.